In this next series we are going to introduce you to the Big 5 in German retail. Their field of focus is mainly grocery, but all of them are having an enormous impact on nonfood-business as well. Amazon did not manage to make it into the Big 5 yet, nevertheless, in 2016 they managed to climb already onto rank 6, which is kind of exotic, but that´s a different topic and to be covered later.
Edeka – “We love food”
The Edeka Group is the largest German supermarket corporation, holding a grocery market share of slightly more than 20%.
Founded in 1898, it consists today of several co-operatives of independent supermarkets all operating under the umbrella organisation Edeka Zentrale AG & Co KG, with headquarters in Hamburg. There are more than 13,500 stores of which 4,000 are run under the Edeka banner that range from small corner stores to hypermarkets or discount outlets.
Edeka centralizes nonfood buying with Netto-Marken-Discount and finally ended buying cooperation with Netto Nord recently. In 2016 German ministry allowed Edeka to take over a majority of Kaiser`s Tengelmann under certain circumstances. Since then Edeka is continuing with bringmeister.de, as a German response to Amazon Fresh.
Edeka‘s delivery service in Berlin totally booked out … https://t.co/R4TCUIy38N
— Büro Pfeiffer (@bueropfeiffer) 4. April 2018
In 2018 Edeka started to team up with Dutch delivery service Picnic in order to expand their grocery delivery service into Germany, starting in mainly urban areas.
Onlinehändler: Edeka hilft Picnic nach Deutschland https://t.co/4jXhCx8deg
— Lebensmittel Zeitung (@LZnetNEWS) 23. März 2018
Main photo © Edeka/Christian Schmid, concept store Herford