Retailpilot.de is a non-commercial blog that specializes in conducting insight on business, legal and cultural issues related to companies entering the German and central European retail market.
Mark Pfeiffer – Commercial Pilot
Based in Papenburg, Germany, birthplace of the world´s largest ocean liners, I started my professional career as a proud absolvent of a typical German commercial apprenticeship as industrial business manager and European merchant. Grown up in a family of salespeople I enriched my native instinct of German business culture by studies of international economics and business English.
With 20 years of management experience and growing market intelligence, working for family businesses as well as global players, I have successfully represented global brands in German speaking markets. Since several years I focus my commercial and visual expertise on piloting food-related nonfood consumer goods of international companies into Central Europe`s retail chains and eCommerce.
Currently I am on assignemt for Pasabahce, a global manufacturer of tabletop glassware.
Specialties: sales and business management, network retailers/wholesalers, leadership and teambuilding, (omni)channel management, strategy definition and deployment, route-to-market.
High quality brands represented before: Jamie Oliver, Elle, Oilily, Luminarc, Cristal d’Arques, Arcoroc, Coca Cola, Disney, Marvel, Siemens, Braas.
Photos: Mark Pfeiffer, Adobe Stock / Gudellaphotos.